I was tasked to create a written creative brief along with a mock campaign for an existing company. For Nesquik, it was decided that we conducted each category individually as a group. I was tasked with researching the brand for the brand distinctions portion of the campaign. 

For a class assignment, I was tasked with creating an in-depth research proposal for qualitative research with a team. The main factor in the proposal was creating a timeline to reach research goals.

A representative for Calm, an app primarily used for meditation and sleep requested we build a campaign around college students and mental health. For the next five months, I was part of a team of account strategists where  I gathered research on the brand, conducted quantitative and qualitative data with multiple college students from across the U.S, and finally help created the final brief to be given to the client where I spoke more on our data findings to the client.

As a media planner I helped in creating a presentation in which you will find the culmination of tedious data collection and research that was done over a few months for a flight deck plan for Topo Chico that included research on their competitors and consumers, the best type of flowchart and market analysis. 

In this project, we were tasked with executing a creative ad campaign for EXTRA gum. Here I helped create ads and presented how they would be delivered based on the company's problem and gathered insight that contributed to our big idea for EXTRA gum.